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4 Reasons Why You Need a Digital Marketing Strategy

Technology has completely changed how we live as a society, both in our personal lives, and in our professional lives. One aspect of business that has changed the most is marketing; traditional methods are becoming outdated and less used and replaced by the new age of digital marketing. Have you been considering revamping your marketing strategy? If so, here are four reasons why you need to hire Aussie SEO experts.


1: It Increases Sales

The first reason why you need an effective digital marketing strategy in place is arguably the most important; it increases sales. Without making sales, it is impossible for any business to survive and the more sales made, the better off the business is. Digital marketing is a great way for businesses to increase sales, retain customers and gain new customers, so it is a business process that should not be overlooked. But how can digital marketing be used to generate more sales? The answer is simple, it gives more people access to your brand and makes them more aware of it. Without digital marketing, it can be quite difficult to build a brand that your target market recognise; statistics show that people are more likely to buy from a brand that they are familiar with. By making use of online platforms, you are able to connect with your target market, build a brand and ultimately turn these two things into profit.


2: It Increases Engagement

It is becoming more and more important for businesses to communicate with their customers and their target market, and digital marketing allows them to easily do this. This is often achieved through effective use of social media sites like Facebook, Instagram and Twitter. Through posting comments, pictures and videos, a brand is able to connect with customers and even ask for recommendations in regards to what product releases they would like to see. Everyone wants to feel as though their opinion is listened to, and social media allows this for customers and brands. As well as increasing engagement, it also builds trust between the consumer and the business as well as making the brand more familiar; both of these things will ensure your customers keep returning and purchasing from your business.


3: It is Cost Effective

One of the main concerns businesses have about marketing is the cost; it is no secret that the entire process can be extremely expensive. However, digital marketing offers a more budget friendly approach than that of the more traditional methods. When many people think of marketing, they think of advertising and huge advertising campaigns that include TV, print and radio adverts. These forms of mass marketing are highly expensive simply due to the resources, equipment and time needed to create the finished product. Luckily for new businesses, there are now many more options that will take up less time, effort, resources and ultimately money. Digital marketing is a more targeted method with many options to suit almost any budget, no matter how small.


  1. It’s Easy to Track

tracking seo results

When considering a marketing campaign, it is essential to track and analyse the methods being used to see what is effective and what is not. Many traditional marketing methods are quite difficult to track in terms of which method worked best, and how far it spread. However, digital marketing is the opposite. It is incredibly easy to see the reach of digital marketing and therefore assess its effectiveness; tracking can be as simple or as advanced as your skillset allows. One of the easiest ways of tracking is through seeing how many likes, shares and comments you get on your social media accounts; for those who are more advanced, there are multiple tracking tools such as Google Analytics. Being able to track your marketing methods allows you to learn what works best and tailor your future strategies to fit your target market.




Why You May Need and Could Benefit from Decluttering Services

old stuff

It is rare for someone to live in the same home or apartment their entire life. Whilst there are some who choose to live in the same home for most of their lives, chances are, at some stage, you will be moving house, relocating or you will be needing deceased estate house clearances. The moving process can be really stressful; sorting through old valuables and memories, all the while deciding what stays and what comes with you. In this scenario, decluttering services could be the best way for you to minimize any stress and fatigue you may have in clearing out your home before moving. That said here are several notable benefits of outsourcing such roles if your home needs a renovation, makeover or you’re simply moving on to somewhere new and exciting.


No more stress

Removing all the junk from your home can be a nightmare. Throughout our daily lives, we acquire so many things that we often lose track of what we own. We forget about things we bought and they often get thrown away into cupboards, boxes, the attic or the garage. Suddenly, when it comes time to move, you have a mammoth of a task in front of you. By hiring decluttering or deceased estate house clearance services, however, there will be no stress at all when the time comes to begin the clean-up.


The hard stuff

Some things are easy to clean and deal with. Old clothes, old movies and video games can simply be donated or sold to local businesses or online. But what if you have old furniture or mountains and mountains of random junk that you simply cannot sort through without assistance? Well, hire a company that offers decluttering and deceased estate house clearance services so you don’t have to worry about any of the hard work for a while. You don’t have to agonise over how all your junk is going to be removed from your home. Furthermore, decluttering services can also include cleaning or replacing any damaged carpets or floorboards, which can be an incredibly tiring process if you don’t have professional help or decide to take the task upon yourself.

vintage stuff


No judgment

Some people are very self-conscious about the quality of their home and how well it is maintained. You might be a little wary about letting someone into your house to see your junk, purely because you do not want to be judged or embarrassed. It is important to note, however, that decluttering services are a central component of home clearance firms, meaning that you shouldn’t be ashamed or self-conscious of your home. Remember, there’s a good chance that they’ve seen something much worse, no matter how poorly managed your home may be.


You’re still in control

Even with external decluttering services, you as the homeowner will always remain in control of the situation. Nothing of value to you will be discarded unless you specify otherwise and you will always be in charge, since it is your home and your possessions.


You have pets

If you’re someone who owns many pets, there’s a good chance your home has developed an odour over time. While you may be unaware of this odour, guests or people who visit your home are most likely aware of it. This smell can also be made worse by smoking inside. Another part of decluttering services is also deodorizing homes to remove any bad odours, which can reside if you own pets. So, if you have an important function at your home in the near future, it might be worthwhile seeking decluttering services from a specialist company that can not only clean your home but also remove any persistent odours.


Top 6 Things People Throw Away

garbage truck

It’s an unfortunate fact of life that humans amass a huge amount of junk throughout their years on the planet. From expired makeup to holey socks, there are a ton of things that we should probably throw out but don’t. But given how big our landfills are, we’re clearly getting rid of a lot. Here are some of the most common things you’ll find in landfill:



Whether it’s in the form of your water bottle, the packaging on your bread or even the bags lining your bins, plastic is everywhere. Often, plastic won’t even make it to landfill – it can be found in the form of litter on city streets and in our oceans. Plastic is ruining our planet and clogging up the water sources of many developing nations. If you have large quantities of plastic that need disposing of or recycling, contact a professional to do your rubbish removal Sydney procedure.

plastic bottles



The fast fashion industry is a big culprit here, being responsible for a culture in which fashion is consumed and thrown away in a short span of time. Fashion changes with each season, and some stores such as H&M change seasons every two weeks! Consumers often feel they need the very latest and are quick to throw away their year-old styles. This causes a large amount of clothes to pile up in landfill. For the efficient disposal of clothing, hire someone to do your rubbish removal in Sydney.



E-waste is a huge source of waste in landfills globally. Products such as mobile phones, tablets, laptops, computers and cables can also find their way into developing nations, where they are often illegally dumped into the local environment and leak toxic materials such as lead, which can cause illness. If you need to get rid of electronic waste, get a professional to do the rubbish removal in Sydney in a sustainable and safe way.

electronic wastes

Garden waste

One of the biggest sources of waste in landfill comes from the garden. Things like weeds, grass clippings, flowers, leaves and hedge trimmings often end up in landfill when they could have been composted and reused instead. Garden waste works great as compost, fertilizing and conditioning the soil. A professional can help with your rubbish removal in Sydney if needed.



From unwanted files and documents to paper cups, you’ll find a vast quantity of paper in landfill. If you frequently use paper towels to wipe down your benches, try switching to reusable, biodegradable cloths. This will help reduce your environmental footprint and minimize the amount of waste generated per year. Hire someone to do the rubbish removal in Sydney for you.

pile of paper



People waste a lot of food. The most commonly wasted food products are bread (240 million slices are thrown out yearly!), milk (5.9 million glasses wasted per year), potatoes (5.8 million are chucked out annually) and apples (1.3 million are disposed of every year). This can be avoided by purchasing less in the first place, storing food properly (or freezing it), and reusing products in new dishes. Try using old apples in an apple pie, turn your end pieces of bread into breadcrumbs, make gnocchi with your potatoes, and put milk into a smoothie. There’s no reason to waste so much food! If you do have too much however, a professional can do your rubbish removal in Sydney.



Collectively, humans throw out a lot. However, by being more conscious we can reduce our amount of waste. If necessary, consider hiring someone to do your rubbish removal in Sydney – it could save you time and energy.

Stylish Designs of Wedding Cards

wedding cards

As you attend the big event and want to leave a gift and a heartfelt message behind to the loving couple, the choices seem endless.

You want a card that speaks volumes about your connection to the pair whilst being an item of value that does not blow out your budget.

So how should you be investing your time when on the hunt for the best wedding cards?

Here we will examine the top stylish designs that you can source to make this process fast and efficient, all without sacrificing the need to provide a loving gift that the couple will cherish.



One of the great ways in which you can enhance the value of wedding cards is to bypass all of the generic choices to make a personalized item. Complete with a picture of yourselves together, either as your own couple or ideally together as a group, you can customize a message that is entirely unique to your relationship. Friends and family members who are close to the couple are customers who usually opt for this design choice.



Another option you can utilise for wedding cards is to choose a thermography design that transfers print from a ribbon onto the paper. This creates an aesthetic that pops to provide a tangible card that really stands out from the others. Whilst this is slightly on the more expensive side of the market, it certainly classifies as stylish.



Have you ever examined vintage posters and cards and wondered about using that same template for modern use? Well wedding cards can be the perfect platform to embrace your retro inclinations from the 1800s, 1920s, 40s, 50s or 60s. The old shabby chic appearance has never truly gone out of fashion and this is a chance to bring it back for this event. Opt for black and white to really turn the clock back and select a font that is fits the time period.


wedding invitation



When using recycled paper or brown paper for your wedding cards, the idea might not sound appealing. Yet a quick glance at these items showcases what a great look the rustic design actually is. Unlike the traditional white paper options, there is a genuine authenticity to the format that sets it apart from a vintage look.



How do you classify a card as “modern” exactly? This is a very broad description that can pertain to any number of characteristics, but this ultimately comes down to the type of font in use, the amount of text and the colour. In 2018 you would find a modern style complete with bright colours and the use of Walkway Free, Fontin Sans, Fertigo Pro, Modeno or Nadia Serif typefaces. They are minimalist in their nature and are ideal for those who want to showcase their love and admiration without going overboard.




Signature collections are designed to make the name of the couple standout above all other features. Here is where the selection of font is important because there are few other elements on paper that manage to draw the eye. If you are short on ideas for a message, then this is ideal to utilise most of the space simply with their names in big bold letters.



Heavily imprinted designs of wedding cards via the letterpress option offers a degree of luxury and prestige that is hard to match. There are different formats under the letterpress process, but much like the thermography design choices, this is a masterful product that any recipient will cherish.



There is no need to feel limited by these designs of wedding cards, yet there is a reason why these are popular in the market. A card of this description is intended to be heartfelt and personal, so make this subjective decision based on your relationship and unique intention.


What to Expect When Visiting a Dental Clinic

X-ray of the human teeth

As so many people out there can become nervous when they are visiting a dental clinic for braces in Hawkesbury or any dental procedure, they will likely be wanting to know exactly what they can expect so that they are able to mentally and physically prepare themselves. Many Australians are able to successfully talk themselves out of having panic attacks and feelings of general anxiety when they know what to expect as they are able to visualize the proceedings and can feel safe knowing that there aren’t going to be any nasty surprises. Now the first thing to know for those who are feeling worried about their appointment is that each and every appointment is going to be a little bit different. For example, someone who is coming in for a general check up is going to experience something different from another person who is coming in to have a specific procedure done. What people can be sure about is that no matter what they are having done, they will be in professional and qualified hands who will talk them through every step of the way. In addition to this, there will be reception staff as well as assistants who are able to help get them through and to feel as calm as possible throughout their appointment.


What to expect from a general appointment at a dental clinic

The first thing that people will need to do when wanting to visit a dental clinic is to actually book an appointment. This means that they will need to book this online or by calling and booking over the phone. It can be a good idea to call as people are able to chat with one of the staff members and discuss the reason that they are wanting to come in. In this instance, the person would explain that they are wanting to come in for a check-up. If the person already has recent x-rays of their teeth, they are able to bring these along. If they do not, it is always best that they bring their Medicare card as they will likely be directed to somewhere nearby to have this done, or in some cases they may be able to have in done at the office itself. But before any x-rays are ordered, the professional will place the patient in a seat and will ask to check inside their mouth. They may use tools to tap on the teeth to see how strong they are and they may use some kind of light so they can get an up-close view.


What will occur at a dental clinic when work needs to be done

Once someone has had their general check up at the dental clinic, it may be recommended that they have some kind of work done. This may be in the form of a filling, or they may need to have a tooth removed. In some cases, they may just need to coat a tooth or they may need to receive braces or some other kind of alignment method such as Invisalign. There may be some severe cases where someone will need a root canal or where someone will need to have an implant. But whatever the case may be, this work will not be performed without the permission of the patient first. Patients are able to ask as many questions as they like and are able to figure out the involved costs before they decide to proceed with anything. As it can be seen, it is completely safe to visit a dental clinic.

How to Find the Best Day Spa in the Eastern Suburbs of Sydney

woman in a towel enjoying and relaxing in a spa

There are many benefits to visiting a day spa in the Eastern Suburbs of Sydney. In this busy day and age, it is so important to have methods that help relax and de-stress. Stress is so detrimental to health and can cause a wide variety of issues such as sleeping problems. Some people can experience an upset stomach because of stress and can even break out in skin conditions like acne or hives. A great way to counterbalance stress due to work and many other issues is by implementing self-care. Some people practice self-care by taking a relaxing bath, by going for a long walk or by spending time with a friend or family member. Others like to implement self-care by visiting a day spa in the Eastern Suburbs of Sydney. As there is such a wide variety of services offered at a day spa Eastern Suburbs Sydney, it can be a favourite place for many people to go when they need to unwind. Furthermore, it is a great place to go with a loved one and some people even take their bridal parties to a spa before a wedding. It doesn’t matter if someone wants to go alone, with their partner or with a friend, there are plenty of options that are sure to impress and will promote deep relaxation. As there are so many choices out there, this article will explore some simple steps on how to find the best day spa in the Eastern Suburbs of Sydney.


Find a spa that offers a wide variety of options

One of the best things about visiting a day spa in the Eastern Suburbs of Sydney is the variety, so there is no point in going somewhere that only offers one or two services. Great spas will include options such as massage, facials, beauty services, mud baths, body wraps and much more. It is common for businesses to offer packages that will give visitors a little bit of everything. These packages are popular because they let visitors spend hours at the day spa in the Eastern Suburbs of Sydney, and to take the adequate time to sink into their pampering and get really relaxed. They can then take that relaxed vibe home with them and can feel more ready to take on the world. For those who suffer from allergies, there are plenty of spas out there that offer allergy friendly products and most spas these days will offer organic options. This way, people can feel safe knowing that they are getting pampered without using products that are going to affect their health.


Read testimonials online

Another great way to finding the best day spa in the Eastern Suburbs of Sydney is by reading testimonials online. These can usually be found on the companies Facebook page or on Google reviews. This is the perfect way to get a sense of how other visitors felt after their treatments. A company is never going to feature negative review on their own websites, so searching in places like these can sometimes show a more honest view. Having said that, sometimes the fun part is trying a service personally and making an individual decision about the services. Everybody is different, and one person may like one thing about a day spa in the Eastern Suburbs of Sydney where another person will like another. For those who may not trust online reviews, they can simply chat to family and friends about their spa experiences. If they recommend somewhere good, then it is likely that the place will be one that offers great services. At the end of the day, there are many different spas out there, but it is important to find one that offers a wide variety of services and that has great reviews. These ones are more likely to be great and have people coming back time and time again.



Most Prevalent Forms of Scaffoldings


Whether a structure is in need of an important repair or it is in the process of being built, there will usually be a string of pipes and tubes scattered across the location. These are known as scaffoldings, temporary designs that are in place for a number of important reasons.


Their role is three-fold. The first of which is guaranteeing the safety of the construction workers as a safe working environment ensures a smoother process for all parties.


The next is for efficiency of movement, both on the part of the worker and the structure itself. Having the ability to slide and scale these works from one location to the next is paramount to a successful endeavour.


Finally the role of scaffoldings comes down to accessibility. This makes the complicated simple by giving access points to the construction workers no matter where they begin.


But what are the main forms of scaffoldings that you will come across? The format will be determined by the size and profile of the development, and here we will outline the most common types.


System scaffoldings will form a structure that composed of horizontal and vertical components that will appear relatively ad hoc, but there is method to the development. They can arrive in different subcategories that include the light and adaptable Haki style, the strength of the steel model Cuplock systems or the favoured installation for Australian users domestically – the Kwikstage design. These traditional forms promote the idea of efficiency as the size and weight of each format is catered to the needs of the construction.


Brace & Frame

Scaffoldings that adopt a more modular approach to their establishment will likely be showcased in a brace and frame format. More prevalent overseas in European nations for domestic and commercial purposes, these structures will be composed of bases, frame, planks and braces where the construction and deconstruction process takes minimal time. This helps to make the option more mobile as individuals and small teams prefer this erected approach should the equipment being used is light.


Mast Climbing

There will be scaffoldings whose purpose is to ensure height flexibility for the construction team. These developments allow the workers to climb up or down the platform without the need to rely on wiring for their ascension or descension. This is especially helpful when constructing layered buildings such as a unit of flats or office building where bricks and mortar have to be maneuvered to great heights.


Tube & Clamp

Developers will often need a degree of flexibility where a linear line of connections does not satisfy the requirements on a particular site. Should there be a statue in the way or a satellite obstructing view for example, then anyone of the scaffoldings that are considered must be able to adapt. Here is where the tube and clamp model is especially helpful, as irregularities can be managed around or through odd shapes. The clamps are simply there to fit whatever horizontal or vertical shape that needs to be erected.



The art of shoring for scaffoldings will see a more permanent concrete slab installed to maintain the weight, condition and consistency of the structure. Large warehouse developments from large conglomerate operations will tend to buy in to this option given the long-term nature of the project.



While scaffoldings will change and update over the course of time, this fundamental building practice will still heavily lean on these formats for the foreseeable future. Issues surrounding budgets and time are a significant factor, yet scaffoldings are still designed around those three central facets that will decide their type – safety, efficiency of movement and accessibility.


Everything to Know About Self-Managed Super Fund Accountants

Many people out there don’t know that there are professionals out there otherwise known as self-managed super fund accountants. Most know that those in this type of professional can take care of bookkeeping and tax returns, but they are not aware that there is a whole host of other financial things that experts can help with. For example, those who are looking into these types of services are able to hire self managed super fund accountants who will then open the product (SMSF) for them. There is usually a one-off establishment fee which is around $400 for a SMSF with an individual as a trustee, or about $1200 for a SMSF with a corporate trustee. Self-managed super fund accountants are further able to help by changing a trustee member if need be (which will again incur an additional charge), or by updating the fund deed. Furthermore, self-managed super fund accountants are able to help set up a real property instalment warranty structure which can include real property borrowing arrangements. The reason why it is so important to look into the services offered by self-managed super fund accountants is because running a SMSF is not easy. There are many different legal aspects involved, as well as audits that must be performed, and fees that must be paid. So, for those who may be looking into this type of product, here is everything you need to know about self-managed super fund accountants.

calculator, pen and receipt

They are able to completely run a SMSF

One of the best parts about seeking the support of the professionals is that they able to completely run and take care of every aspect of a SMSF. They are able to complete daily administration and reconciliation of transaction data, perform annual year-end accounts and tax returns, can organize annual audits which are a yearly requirement, and provide their clients with detailed investment reports. Moreover, they are able to manage ongoing communication with the Australian Taxation Office, and they can often offer their clients online web access where they can view what is going on with their product at all times. As there are so many different aspects to a SMSF, most people are more than happy to leave all of these different components in the hands of the professionals. This way, they can feel safe knowing that everything is taken care of and that everything is legally compliant.

They can usually help with other aspects too

Self-managed super fund accountants are usually able to help with some other aspects of finances as well. For example, those who are looking in to retirement estate planning are able to receive important advice. This can help people get ready for retirement and to develop strategies that will allow them to hit they financial goals before they leave the work force. Professionals are usually also able to help with investment strategies. This can be extremely helpful as most people out there have no idea how to invest, why they should invest, as well as where they should be investing. Self-managed super fund accountants are able to offer important advice in regard to this and can give their clients valuable information that will help them reach their financial goals. All in all, those who end up thriving by the time they reach their later years are usually the ones who have sought out professional help from the experts. Life can be so short and unexpected, and it is imperative to ensure that all bases are covered especially when it comes to taking care of family members financially no matter what events may arise.

The Workings Of A Warehouse Management Solution

Warehouse management solutions support the functions of a warehouse. An effective system can help business process work efficiently and effectively and have both advantages and disadvantages which will be outlined below.

Warehouses receive and store goods. A warehouse management solution keeps track of all inventory that comes in, is stored, and leaves the warehouse. It is a complex system that needs to be integrated with the other process a company uses. These can include those that track purchasing, ensuring nothing gets lost as well as those that hold information about the stock, including the time it came in, its weight and dimensions. It will also show what part of the warehouse it is stored in.

warehouse management solution


Warehouse management solutions aid the company in many aspects of the business.

  1. Staffing – Connected to whole management system of the company, an effective system will Indicate how many people are needed in the company to perform different tasks within the warehouse.
  2. Organisation – A warehouse management solution will organise everything in a warehouse and is a key factor in supporting the supply chain.
  3. Control – Managing productivity and quality is an important part of any business. Systems can be a key indicator of current and expected labour productivity and in turn can help a business know when they need to hire or fire and in what areas.
  4. Direction –These systems control all the inventory. They manage the numbers; whether it be inventory in or out.
  5. Planning – Warehouse management solutions are crucial in the planning process for any business and can help companies improve their purchasing methods, among other things.

Taking the above points into account, a warehouse management solution has many advantages:

  • Firstly, they reduce inventory costs. From managing the inventory coming in and out, to storing it, this costs money. Warehouse management solutions can make this a more cost-efficient process. They will alert the company when stock falls and needs to be replenished.
  • They also aid the buy and return process for customers. Nowadays, the ability to return a product bought online for free is primary for buying the product in the first place. Any warehouse management solution worth its salt will make sure this is a seamless process, something that can be automated.
  • The warehouse management system solution allows a company to grow. New warehouses or new inventory can be added to these systems with minimum of fuss, allowing a company to expand quickly and with very little cost to the business.

These management systems can also have some disadvantages for a company. They are expensive to customise to a company’s needs. Set-up costs are high and any wrong step in the process will disrupt the whole supply chain. It needs to be perfect.

After set-up, someone needs to be trained on the system so that if something goes wrong it can be fixed quickly, with minimum of time lost. Incorrect processing can cost business hundreds of thousands of dollars.

As a warehouse management solution, deals with purchasing, taking client details, it is essential that the system is completely secure. Hackers, always looking to break into larger company’s databases, are a huge threat to the security of their systems. Databases carry vendor and client details, both financial and personal, so companies need to ensure they have up-to-date protections in place to prevent any threat.

Warehouse management solutions help a business operate. They are expensive to run but are crucial to help a company work as efficiently and effectively as possible. They can save companies millions in the long run and give them that boost they need to maximise processes and increase revenue.

Why you should rebrand your business

Rebranding is an important part of the business cycle whether it is a result of growth, a bad reputation or new management. Regardless of the reason it is important that the rebranding is significant for consumers.

Rebranding comes about as a result of needing to keep up with changing times and cultures in order to stay relevant and meet the needs and desires of a broader customer base. Below are the top 10 reasons to rebrand your business.

  1. Internationalisation

Brand names, slogans or values may not be understood in other cultures and therefore a name change may be necessary. The majority of businesses, 96%, are confident about conducting business abroad and must consider the cultural and language apsects.

  1. Repositioning

Businesses will often reposition themselves to appeal to a new or broader audience or even to adapt to the changing tastes of their current audience.

  1. New management

New CEO’s often impart a breath of fresh air on a business and therefore a rebrand may be necessary to steer the company away from failures. For example, when Steve Jobs returned to Apple in 1997 he changed the Apple logo to a sleek metallic one as opposed to the original rainbow colour.

  1. Outdated Image

Changing times, audiences and offerings will often force a company to change its image. A new logo and colour scheme may be necessary to remain in lines with the businesses core values or modern outlook.

  1. Bad reputation

Any business that has earned a bad reputation is in need of a rebrand to boosts its image and start afresh. This may mean offering new products or simply targeting a new audience in order to leave its bad reputation in the past.

  1. Mergers and Acquisitions

When a company undergoes a merger or acquisition from an existing company they need a rebrand so that the change is visible to consumers. Of course there are legal requirements but the change is a signal to consumers that they have a new vision.

  1. Changing markets

Markets evolve over time and that means that your business needs to as well. A company that fails to adapt to the changing market can face extinction. Stimulating growth through an improved brand and highlighting the evolution that your company is going through are key tactics to remain relevant.

  1. Corporate identity development

Many brands have an incomplete and scrappy corporate identity. Companies need to be consistent with the font, colours and photography that they use to portray their brand. All of this needs to align with the company image and values.

  1. Too similar

If your branding is too similar to another company’s then it can have two impacts; a lawsuit from the other company and it can make your brand look unoriginal and cheap.

  1. Development and acquisition of brands

When a business acquires or develops new brands they need to deal with this in a way that includes them in the businesses image. Keeping things consistent across brands is important for any company so a rebrand may be necessary when new products come into the picture.